
Remixing Joe Camel
For many years, tobacco companies exploited the medical profession to blow smoke in the public’s face. Many advertisements in the 1940s and 1950s showed doctors endorsing the products – many were often smoking cigarettes themselves. As one ad for RJ Reynolds Tobacco Company mentioned, “More doctors smoke Camels than any other cigarette.” It was a smart tactic on the part of advertisers to focus on doctors, as Americans trusted physicians with their health. Facing a threat to